Google Analytics:

Review

"... a good, in-depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

Book Description

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

* Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.

* Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.

* Integrate Google Analytics with Google AdWords.

* Make the most of reporting dashboards.

* Find out how to use analytics for marketing and content optimization.

* Understand what each type of report means and how to interpret it.

* Explore how other companies have used analytics to improve site performance.

* Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

to download follow the link below:

http://rapidshare.com/files/45253936/Wiley_Google_Analytics.zip

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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights:

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Product Description

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

to download follow the link below:

http://rapidshare.com/files/255910485/70424249.rar

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